The global A2 milk market size was pegged at USD 1.84 billion in 2021. The market is anticipated to surge from USD 2.03 billion in 2022 to USD 4.27 billion by 2029 at 11.0% CAGR during the forecast period. Fortune Business Insights™ has deep-dived these inputs in its latest research report, titled, “A2 Milk Market, 2022-2029.”

According to the study, heightened awareness about the upsides of A2 milk will foster the consumption of dairy products. A2 protein will gain considerable traction for its easy digestion among the lactose intolerant population. A notable surge in disposable income and burgeoning population will trigger the product demand.

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COVID-19 Impact

Supply Chain Disruption to Impede Growth Prospects

The onslaught of the COVID-19 pandemic dented the supply chain, with raw material supply facing the brunt. The demand-supply gap became pronounced following the closure of supermarkets and convenience stores. However, the resumption of global trade could provide impetus over the next few years. The trend for online stores has boded well for the industry outlook. Manufacturers are expected to further the production of the product to tap into markets.

Report Coverage

The report offers a comprehensive perspective of the market size, share, revenue, and volume. It has also delved into Porters’ Five Force analysis and SWOT analysis. Quantitative and qualitative assessments have provided a holistic view of the market. The primary interviews validate assumptions, findings, and the prevailing business scenarios. The report also includes secondary resources such as annual reports, press releases, white papers, and journals.

Segments

Liquid Segment to Remain Dominant with Increasing Consumption

In terms of form, the market is segmented into liquid and powder. The liquid segment will account for a considerable share of the global market, owing to rising consumption and convenience. Prominently, fresh milk has gained immense popularity as it has more selenium and phosphorous than powdered milk. With maximum nutrients, end-users are likely to seek liquid form of the milk.

Supermarkets and Hypermarkets Segment to Exhibit Profound Demand to Boost Penetration

Based on distribution channel, the market is segregated into supermarkets and hypermarkets, online retail, convenience stores, and others. The supermarkets and hypermarkets segment could contribute notably toward the global market, partly due to easy availability in stores. Moreover, the post-COVID-19 outlook suggests robust growth in the distribution channel due to ease of lockdown and resumption of trade.

With respect to geography, the market covers Asia Pacific, North America, Europe, the Middle East & Africa, and South America.

Drivers and Restraints

Expanding Uses in Infant Formula to Underpin Industry Growth

Lately, A2 milk has gained immense traction as substitute milk for infants for robust health and growth. A host of manufacturers has sought such milk products for easy digestibility and similarity with breast milk. The A2 milk market share will gain traction with the introduction of infant food products. Besides, the increasing number of disease symptoms linked with the consumption of regular milk will further encourage consumers to invest in the milk product. The prevalence of the lactose intolerant population has prompted manufacturers to bolster their production. Meanwhile, high costs pertaining to the maintenance of cows may dent the industry growth.

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Regional Insights

Asia Pacific to Provide Promising Opportunities with Rising Presence of Breed Cows

The Asia Pacific market size was valued at USD 709.12 million in 2021 and will grow with the increasing prevalence of A2 breed cows. Moreover, bullish demand for dairy products across India, Australia, China, and Japan will act as a growth enabler. Prominently, supermarkets, hypermarkets and online stores will seek the milk product to tap into markets.

Stakeholders expect the Europe A2 milk market growth to be noticeable on the back of the presence of leading companies across the U.K., Germany, and France. Moreover, milk has gained considerable traction in confectionery and bakery products. Considering the investments in research and development activities, the region could provide lucrative growth opportunities.

North America has emerged as a happy hunting ground, owing to increasing R&D activities and innovations. Expanding distribution channels across the U.S., Canada, and Mexico and easy availability of A2 beta-casein milk products will bode well for major companies gearing to boost their portfolios.

Competitive Landscape

Stakeholders Prioritize Product Launches to Gain Ground

Prominent players could inject funds into mergers & acquisitions, product rollouts, technological advancements, and R&D activities. Besides, major companies could invest in innovations and product offerings in the ensuing period.

Key Industry Development

  • June 2020: Heritage Foods rolled out A2 milk with a 90-day shelf life to expand its portfolio.

Major Players Profiled in the Report:

  • The A2 Milk Company (New Zealand)
  • Godrej Jersey (India)
  • Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) (India)
  • PROVILAC Dairy Farms Pvt. Ltd. (India)
  • Freedom Foods Group (Australia)
  • Vinamilk (Vietnam)
  • Erden Creamery Private Limited (India)
  • Nestle S.A. (Switzerland)
  • Vedaaz Organics Pvt. Ltd. (India)
  • Ripley Farms (U.S.)

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