LINCOLN, Neb. — A local NIL initiative feels there's no better time than now to leverage the passion of Husker Nation to take the University of Nebraska-Lincoln's athletic programs to the next level.

On Wednesday morning, the Lincoln-based 1890 Initiative announced its attempting to raise $500,000 between now and National Signing Day, which is Wednesday, Dec. 20.

With the football program courting highly rated quarterbacks like Dylan Raiola and Kyle McCord in the transfer portal, the volleyball team competing for another national championship, and both the men's and women's basketball programs a combined 16-4, 1890 Initiative President Matt Davison says the excitement around NU athletics is higher than it's been in quite some time.

"There's a lot of eyes on Husker athletics right now...that's why the timing felt right to do it right now, and that's why I feel the response has been so good."

Davison says that as of this afternoon, hundred of donations have come in from more than 25 states as well as from Nebraska fans living abroad.

"This is going all across the country. There are even people overseas that have given to this so far today. It's really exciting and it just shows how great Nebraskans are and how much they want to get behind our programs here."

While 1890's goal is to raise $500,000, an annonomous donnor has agreed to match up to $250,000. Davison says no donation is too small.

"We want everybody to know that it helps. It's going to help support our student athletes and their journey with NIL, and it's going to help our coaches be competitive in the NIL landscape right now which has really changed the landscape of college athletics."

Announcements will be posted on the 1890 Initiative's social media pages every morning to track how much money has been raised.

Those interested in donating can find more information at