Super Bowl ad shot in Nebraska pulled due to Springsteen's DUI charges

HIGHLANDS, N.J. (AP) — A Super Bowl ad for Jeep that was partially shot in Nebraska has been pulled from television and the internet after it was revealed that Bruce Springsteen, the star of the commercial, is facing a drunk driving charge.

Springsteen was arrested Nov. 14 in a part of the Gateway National Recreation Area on the New Jersey coast, a spokesperson for the National Park Service confirmed Wednesday.

The park is on a narrow, beach-ringed peninsula, with views across a bay to New York City. It is about 15 miles north of Asbury Park, where Springsteen got his start as a musician and bandleader and which was later made famous with his debut album, “Greetings from Asbury Park, N.J.” Springsteen lives in Colts Neck, about 12 miles from the site of the arrest.

Springsteen received citations for driving while under the influence, reckless driving and consuming alcohol in a closed area. The spokesperson said Springsteen was cooperative. 

A message was left seeking comment with Springsteen’s publicist.

The news of the arrest came on the heels of two high-profile appearances by Springsteen. On Jan. 20, Springsteen performed as part of President Joe Biden’s inauguration, singing “Land of Hope and Dreams” in front of the Lincoln Memorial. During Sunday’s Super Bowl, he appeared in a Jeep ad filmed in Nebraska, Kansas and Colorado that urged people to find common ground.

Nebraska is never mentioned in the ad, but several social media posts said Springsteen was spotted in a private jet in Hastings, and a film crew was at the Republican River Bridge south of Red Cloud.

Jeep released a statement saying it “would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate.” But the company said, “it’s also right that we pause our Big Game commercial until the actual facts can be established.”

The arrest was first reported by TMZ.com.